-
3D isn’t out the ‘wow’ factor. It’s about Structural Certainty.
Flat 2D sketches don’t sell concepts. They create work. I kept hitting the same wall: non-creatives couldn’t ‘read’ the shapes. They stared, confused, unable to visualize the product in their head. Yet, they still felt the need to make a comment. This is the Imagination Tax. Moving to 3D didn’t just upgrade the visual. It…
-
Walking into a Jack Wolfskin store today felt like giving up.
I didn’t feel the urge to climb Everest. The marketing wants to target Gen Z. The store feels like a dead bazaar. We’re supposed to be transitioning from “New Balance cool” to this, but the space screams “tucked-in shirt” rather than “summit.” I used to think legacy brands were safe. Now I realize they are…
-
Creativity beats slop.
Prompts don’t build taste. AI remixes…it doesn’t invent. I start with clarity. I break problems down to simple fundamentals. I fuse function, style, emotion into story + design that makes sense before it exists. Good ideas + clear thinking + pattern recognition = work that lasts. Creativity scales slow. That’s exactly why it wins. We…
-
Freeze. Fumble. Or Own the Pause.
Ever blanked mid-sentence and felt your eyes betray you? Your gaze drifts. Up. Down. Away. The listener reads it as anxiety, not thought. A few seconds of silence can feel like a lifetime. Most people panic, trying to fill the gap. They lose connection. Confidence drops. But it doesn’t have to be that way. A…
-
Weird Tip: Build for Function, Not Trends.
If you want to design smarter: – Study functional layouts: what goes where and why? – Analyse pocket construction: essential vs. wasted fabric. – Test ergonomics: can you access everything, fast? – Use digi-physical tools: bring historical patterns into the future. Great design should enhance performance and solve real-world needs. That’s why military gear stays…
-
Digital alone just renders. Physical alone wastes. Together? 𝗖𝗟𝗔𝗥𝗜𝗧𝗬.
Digital prototypes: • Turn ideas into something you can see • Test reactions • Flush out problems fast • Tweak, undo, iterate in minutes • Fail fast. Learn faster Physical prototypes: • Bring ideas into the real world • Touch it. Wear it. Share it • Confirm what digital only hinted at The blind spot:…