HUGH CLARKE MICRO BLOG

Creative work is tricky.  I just finished a project. Technically solid, but opinions on aesthetics varied. I even packaged a solid emotional and visual case to pre-empt a discussion.  Functionality is black and white.  Aesthetics? Subjective feedback, less.It often boils down to taste levels. Subjective feedback can get deeply personal. It can be distracting.  The key?  Professional Balance. …

The aim is to keep it as simple as possible.  CLO3D [Apparel Prototyping]Adobe Illustrator [Vector Artworks]Plasticity [Hard surface modelling: Trims and accessories]Adobe Substance Sampler [Materials Creation]Adobe Substance Asset [ Pre-made Materials and Hard surface models]Blender 3D [Render and Animation] Photoshop [Image Composting]  These work for me; I’m curious about what tools enhance your design workflow. I’m the…

Mastering the art of knowing when to exit from a project is a crucial skill for any creative. Despite pouring energy and best efforts into a recent project, I realized we had drifted and were not aligned on the project’s outcome. This awareness weighed on my mind, and the result was clear: our visions weren’t…

Beware of the trap of the echo chamber. Step out of your world. Recently, while chatting with my photographer mate, he mentioned the cold blue colour cast in a 3D render. Hmm Consider switching to a studio with sunlight HDRI, around 5600k. It could offer a warmer and more natural colour palette for fashion images. Hmm The…

Last week, I prepared for a significant presentation. I gathered top-notch information and visuals rehearsed over and over. Despite immersing myself in the project, I experienced a drop in energy before showtime, a phenomenon athletes call “bonking”. In the weight room, I follow a 12-week intense training cycle culminating in a lighter final week. This…

Caught in a traffic jam yesterday..What to do? – Stick it out and wait– Twist turn around to find another way– Clock ticking I chose to twist. I turned around in the traffic jam. Quicker? Unsure. I moved forward and was comforted by that action.

If I find myself comparing aimlessly. I stop. Concentrate on my work. Goodbye.

Before I start the rendering process, I give the render property editor settings a once over. Image:– Image Size: 1080 x 1080 Pixels– Resolution (ppi): 300– Background Color: Choose a solid colour that complements your scene– Texture: None– Image Format: PNG Lighting:– Preset: Swimming Pool Render:– Engine: GPU– Finish Conditions: Noise Threshold 0.001– Quality: Set…

-Choose a sector you are passionate about -Pick a software tool -Create every day  Keep doing number 3.  That’s it

The M-65 jacket tells a tale of gradual evolution through decades: – 60s– 70s– 80s– 90s– 2000s Milan, 2023. M-65s seamlessly morphed from a military staple to a mainstream style icon. Veterans like John Kerry wore it in protests, transforming it into a symbol of peace. Picture Sylvester Stallone in “First Blood.” Imagine Kurtwood Smith as…

From 3D Visualization into the wild: – Artistry in design – Precision Engineering – Innovation in Functional Clothing Gear Emotion Combined with Technical Precision to Craft a Shield. Protects and inspires Discover the Structure of Magic Let’s Connect and Push Things Forward. image: Midjourney

– rough– untidy– slow. Then, I witness the transformation: – from slow– to smooth– to fast Then, I notice the improvement: – accuracy– consistency– controlled pace Then, I receive positive feedback. Rinse and repeat. Let’s connect and push things forward.

Building it. A design achieve of: -Functional clothing patterns -Military Pattern’s -Foundation for menswear Ensuring utilization of creation and digital immortality. The digital patterns are freely available for digital or physical design on the open pattern platform, openpattern.io Let’s connect and push things forward.

– Bring depth with 3D visualization. – Refine with design sketches. – Convince with physical prototypes. Make it quick. Make it real. Engage others. See it, feel it, get on board. PowerPoint falls short, often fading into the digital void. Taking ideas into the real world fosters drive. Let’s connect and push things forward.

-Sell what you want. -On your time. -At your price. Ye’s [Kanye West] Approach: Grabbing attention, he just happens to have an album out with some merch. Leveraging the Creator Economy using easy-to-access technologies owns the narrative, platform, and products, asserting control in the digital space. Disrupting the established industry norms.

“Only by thinking about clothing in terms of years rather than seasons one can guarantee a quality which will win over the crisis of overdose which provoked the refusal of the consumer.” – Massimo Osti Memoirs of a Fan Cemented in the roots of modern-day casual culture, C.P. Company is a widely recognised Italian sportswear…

My digi-physical design Process. Visualize the outcome Understanding  – End Consumer – Technologies – Market Define –  Function – Style – Emotion Make – 3D Concept Sketching – 3D Prototyping – Physical Prototyping – Design Details and Aesthetics Release  What’s yours?

The Process: Love your work. Do the best you can. That’s it.

Old 2D Clothing Design Process: – Made basic, flat sketches. – Used simple decoration methods. – Struggled to explain design details. New 3D Clothing Design Process: – Create realistic garments with detailed patterns. – Use 3D models for accurate visualization. – Explain designs clearly to all, regardless of their design background. – Enjoy bringing designs…

Stop the 3D design overwhelm. I know that too many tools can be confusing. But you only need a clear path to excel: – Learn one software thoroughly. – Study one technique at a time. – Practice on small projects. – Join a 3D design community for tips. …it takes time.  .

REPEAT

Two years ago, I struggled to get my head around 3d design. Now, I am decent at 3d design. 18 Months ago, I completed my first online 3D design course and started practising daily. 12 Months ago, I completed another online 3D design course. 6 Months ago, I finished a further online 3D design course.…

Welcome! I’m Hugh Clarke, a seasoned Design Leader and Sportswear Innovator with over two decades of experience in the global design industry. My expertise spans performance clothing, footwear, and accessories, where I effortlessly marry cutting-edge technology with the timeless art of craftsmanship.  Born in the vibrant coastal town of Brighton, the Eighties acid house movement…