THE GENIUS OF GETTING IT WRONG

(Inspired by Carlo Rivetti)

Fear failure? Don’t.

It kills innovation.

Playing it safe stops breakthroughs. kills the magic.

In menswear, playing it safe kills innovation.

Yes, errors cost.

– Time.

– Money.

– Materials.

Still,

– We need to make samples.

– We need to make mistakes.

– That’s how we learn.

That’s how we grow.

Carlo Rivetti knew this.

Stone Island was built on it.

Mistake-driven innovation.

Breakthroughs hide in the unseen.

You can’t learn without falling.

3D won’t replace the real thing.

But it gives you a head start.

A fast-fail lab.

A safe space to get it wrong.

A smarter way to test Visual concepts.

Undo it digitally

Before anything is made.

That’s the power of 3D.

Get it wrong.

Then get it right.

Mistakes aren’t failure.

They’re the beginning.

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