-
I design with purpose—turning technical innovation into product stories that sell.
Bridging concepts to market-ready designs 20+ years crafting Sportswear, Olympic gear, and FIFA World Cup kits. Blending craftsmanship with tech. Now, I design and consult for brands to innovate sustainably with 3D and AI-driven solutions. No trend-chasing—just results. Curious? DM me to collaborate! Bonus: I also do 3D storytelling and run Open Pattern, a free…
-
I’m English.
No surprise there. In July 2008, I left the UK and moved to Germany. It was me and my Dakine wheel bag – Still here– Still using it– Still spot it in airports I’d never been before.I didn’t know anyone.Now, I’ve built connections from scratch. I didn’t speak a word of German.(I still don’t fluently,…
-
𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗲𝗻𝘀𝘄𝗲𝗮𝗿 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 & 𝗧𝗵𝗲 𝗦𝗵𝗶𝗳𝘁 𝘁𝗼 𝗗𝗶𝗴𝗶-𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹
Culture isn’t just on the streets anymore.It’s in digital spaces, gaming, and the metaverse. In 2022, we flipped the script with Meta 70, an open-source military jacket turned digi-physical. I crafted the open-source digital pattern, a blueprint that:– Transformed into a real garment.– Became a remixable digital asset. 𝗪𝗵𝘆 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀:– 𝗣𝗿𝗼𝗼𝗳 𝗯𝗲𝗳𝗼𝗿𝗲 𝗲𝘅𝗶𝘀𝘁𝗲𝗻𝗰𝗲: NFT…
-
Weird Tip: Build for Function, Not Trends.
If you want to design smarter: – Study functional layouts: What goes where and why?– Analyse pocket construction: What’s essential vs. wasted fabric?– Test ergonomics: Is everything accessible?– Apply digi-physical tools: Bring historical patterns into the future. Great design should enhance performance and work in real-world needs.This is why some military gear lasts for decades.…
-
The Best Digital Design Hack You’ll Wish You Knew Sooner.
A solid lighting setup makes colours pop and leads the eye to the product. A simple light system that elevates colour accuracy, depth, and realism—all in one shot. It speeds up decision-making. – Most 3D apparel designers struggle with washed-out or overly shadowed renders.– Fine—if you’re going for a stylized, edgy photo shoot.– But for…
-
Everyone thinks a designer needs to keep up with Hypebeast.
But I believe in designing for function and innovation. Here’s why: 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻 𝗼𝘃𝗲𝗿 𝗳𝗮𝘀𝗵𝗶𝗼𝗻.If it doesn’t work, does it really matter how good it looks? Performance and utility always come first. 𝗖𝗿𝗮𝗳𝘁𝘀𝗺𝗮𝗻𝘀𝗵𝗶𝗽 𝗯𝗲𝗮𝘁𝘀 𝘀𝗵𝗼𝗿𝘁𝗰𝘂𝘁𝘀.Fast solutions don’t last. Refining details, merging tradition with technology—that’s where real innovation happens. 𝗥𝗲𝗮𝗹 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗶𝘁𝘀 𝗼𝘄𝗻 𝗵𝘆𝗽𝗲.The best ideas…