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I design with purpose—turning technical innovation into product stories that sell.
Bridging concepts to market-ready designs. 20+ years crafting Sportswear, Olympic gear, and FIFA World Cup kits. Blending craftsmanship with tech. Now, I design and consult for brands to innovate sustainably with 3D and AI-driven solutions. No trend-chasing—just results. Curious?
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I design with purpose—turning technical innovation into product stories that sell.
Bridging concepts to market-ready designs 20+ years crafting Sportswear, Olympic gear, and FIFA World Cup kits. Blending craftsmanship with tech. Now, I design and consult for brands to innovate sustainably with 3D and AI-driven solutions. No trend-chasing—just results. Curious? DM me to collaborate! Bonus: I also do 3D storytelling and run Open Pattern, a free…
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I’m English.
No surprise there. In July 2008, I left the UK and moved to Germany. It was me and my Dakine wheel bag – Still here– Still using it– Still spot it in airports I’d never been before.I didn’t know anyone.Now, I’ve built connections from scratch. I didn’t speak a word of German.(I still don’t fluently,…
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𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗲𝗻𝘀𝘄𝗲𝗮𝗿 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 & 𝗧𝗵𝗲 𝗦𝗵𝗶𝗳𝘁 𝘁𝗼 𝗗𝗶𝗴𝗶-𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹
Culture isn’t just on the streets anymore.It’s in digital spaces, gaming, and the metaverse. In 2022, we flipped the script with Meta 70, an open-source military jacket turned digi-physical. I crafted the open-source digital pattern, a blueprint that:– Transformed into a real garment.– Became a remixable digital asset. 𝗪𝗵𝘆 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀:– 𝗣𝗿𝗼𝗼𝗳 𝗯𝗲𝗳𝗼𝗿𝗲 𝗲𝘅𝗶𝘀𝘁𝗲𝗻𝗰𝗲: NFT…
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Weird Tip: Build for Function, Not Trends.
If you want to design smarter: – Study functional layouts: What goes where and why?– Analyse pocket construction: What’s essential vs. wasted fabric?– Test ergonomics: Is everything accessible?– Apply digi-physical tools: Bring historical patterns into the future. Great design should enhance performance and work in real-world needs.This is why some military gear lasts for decades.…
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The Best Digital Design Hack You’ll Wish You Knew Sooner.
A solid lighting setup makes colours pop and leads the eye to the product. A simple light system that elevates colour accuracy, depth, and realism—all in one shot. It speeds up decision-making. – Most 3D apparel designers struggle with washed-out or overly shadowed renders.– Fine—if you’re going for a stylized, edgy photo shoot.– But for…