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I almost didn’t end up in design.
I planned to study business and finance. A lecturer saw my potential and encouraged me to explore the design pathway. I took their advice—and I’ve been on that path ever since. Sometimes, all it takes is one person to recognize your potential. Trust the process. Stay open to the unexpected. Let’s connect and explore how…
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Timeless Design: The Craft of Research and Resisting Trends
Timeless Design: The Craft of Research and Resisting Trends I believe in making the best products we can.Through research—both physical and digital.Consistency in design creates timeless classic icons. Flight jackets are a perfect example of function transformed into style:-1950s: The MA-1 sets the standard.-1973: The CWU-17/P refines pockets and collars.-1977: The CWU-36/45 elevates the design with Nomex…
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The 26-Degree Angle: How Cut Lines Shape Design Stories.
Lines shape everything. In 1979, Nike’s windbreaker nailed it with vigor A 26-degree angle made all the difference. It showcases an icon’s simplicity, never gone out of style. More than seasonal lines. The key is consistency. Are your cut lines telling the right story? I’m Hugh Clarke, owner of The Structure of Magic. We help…
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From Calm to Dynamic: How Cut Lines Shape Emotion in Your Product
From Calm to Dynamic: How Cut Lines Shape Emotion in Your Product Even the simplest line can evoke emotion. – Horizontal lines bring calm.– Vertical lines convey power.– Angled lines add energy and dynamism. Rapha uses cut lines to distinguish its brand identities. Road cycling collection: horizontal lines for a smooth, performance cadence Their MTB…
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Energy Over Noise: Power in Simplicity
Bold craft comes from balancing energy with simplicity. -Style and elegance win over being loud.-Simplicity and fun draw people in.-Minimalist, design sets you apart. Transformation comes when energy meets elegant simplicity. The M51 parka’s lasting design is inspiring. It showcases simplicity and usefulness, which never goes out of style. You can find the pattern through…
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A PDF portfolio is practical.
A PDF portfolio is practical. No endless links or tabs for design managers to navigate.