From Calm to Dynamic: How Cut Lines Shape Emotion in Your Product

Even the simplest line can evoke emotion.

– Horizontal lines bring calm.
– Vertical lines convey power.
– Angled lines add energy and dynamism.

Rapha uses cut lines to distinguish its brand identities.

Road cycling collection: horizontal lines for a smooth, performance cadence

Their MTB collection: angled lines, adding energy and dynamism.

Simple strokes can turn designs into icons.

More than seasonal lines.

The key here is consistency.

Are your cut lines telling the right story?

I’m Hugh Clarke, owner of The Structure of Magic. We help technical brands create innovative products through our digi-physical design system.

Images Rapha.