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Slow is Smooth, Smooth is Fast
Creative rush breeds chaos.Errors. Rework. Confusion.Momentum stalls.Stress. 3D menswear illustration?It’s a counter-narrative.Slowing at the start.Speeding the outcome. Start with a blockout.Simple shapes. Clean forms. Set-up is slow.𝗦𝗹𝗼𝘄 𝗶𝘀 𝘀𝗺𝗼𝗼𝘁𝗵, 𝘀𝗺𝗼𝗼𝘁𝗵 𝗶𝘀 𝗳𝗮𝘀𝘁 𝗶𝗻 𝗮𝗰𝘁𝗶𝗼𝗻. Smooth Mid-level details.Redefine shapes and features. Then comes speed:Tertiary Details.Materials.Artworks. 𝗥𝗮𝗽𝗶𝗱 𝗶𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀. 3D visualisation allows:– Clear communication.– Confident decisions.– Smart design…
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I don’t sketch first.
Design purists hate this. I design in pattern shapes.Direct to form. I don’t split design and story.Kills the emotional connection. I don’t chase 2D revisions.2D lacks soul. I don’t pitch vague ideas.Clarity builds confidence and mojo. I don’t treat 3D as a novelty.It’s my studio. I don’t wait for first prototypes.Too much time. Too much…
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Every Creative Director in menswear needs this 3D edge in 2025.
No exceptions because clarity beats chaos. Most are still sleeping on the shift that saves time, cuts waste, and sharpens decisions. 1. Visualize First– Why go 2D to physical?– That’s slow. That’s wasteful.– 3D design clarifies concepts before prototypes, speeding up everything. 2. Sync Design & Story– Design and marketing shouldn’t split in 2025– 3D builds…
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I design with purpose—turning technical innovation into product stories that sell.
Bridging concepts to market-ready designs. 20+ years crafting Sportswear, Olympic gear, and FIFA World Cup kits. Blending craftsmanship with tech. Now, I design and consult for brands to innovate sustainably with 3D and AI-driven solutions. No trend-chasing—just results. Curious?
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I design with purpose—turning technical innovation into product stories that sell.
Bridging concepts to market-ready designs 20+ years crafting Sportswear, Olympic gear, and FIFA World Cup kits. Blending craftsmanship with tech. Now, I design and consult for brands to innovate sustainably with 3D and AI-driven solutions. No trend-chasing—just results. Curious? DM me to collaborate! Bonus: I also do 3D storytelling and run Open Pattern, a free…
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I’m English.
No surprise there. In July 2008, I left the UK and moved to Germany. It was me and my Dakine wheel bag – Still here– Still using it– Still spot it in airports I’d never been before.I didn’t know anyone.Now, I’ve built connections from scratch. I didn’t speak a word of German.(I still don’t fluently,…