• Adidas Ruled Years Before Nike Even Entered the Game

    Adidas had the bigger budget.Nike dominated.Then Nike wobbled. There’s a story—and a triangle structure—behind every brand, company, or product’s magic. Dan Wieden stepped in early and found Nike’s narrative, direct to the heart. It’s all about finding that narrative and telling it in a compelling way: – Irreverence justified [start edgy, but with purpose]– Can-do [make…


  • A highlight for me was crafting a whitewater kayaking cag.

    A highlight for me was crafting a whitewater kayaking cag. We created an innovative three-way pre-shaped sleeve. Paddlers could sit comfortably while enjoying full freedom of movement. The feedback? Awesome, dude. It gave me the confidence to keep pushing forward. If you find this helpful, let’s connect and push things forward.


  • Taste levels are cultivated over time.

    It’s not just learned; it’s earned through experience. It’s the gut instinct that shapes every creative choice. Taste isn’t just about aesthetics. Taste turns good design into great design. Work on it and let it guide your creativity. Don’t fall into the hipster trap. If you find this useful, let’s connect and push things forward.


  • Study all designs.

    the good the bad the ugly Why does a design captivate you? -It mirrors your values.-It fits your style.-It speaks to your taste. The goal? To create products that resonate emotionally and function beautifully. Good design is clear, focused, and engaging. It opens new ideas. Explore design to tell stories that connect. If you find…


  • Design Balance: Subjective vs. Objective

    Creative work is tricky.  I just finished a project. Technically solid, but opinions on aesthetics varied. I even packaged a solid emotional and visual case to pre-empt a discussion.  Functionality is black and white.  Aesthetics? Subjective feedback, less.It often boils down to taste levels. Subjective feedback can get deeply personal. It can be distracting.  The key?  Professional Balance. …


  • My Digi-Physical fashion design tools:

    The aim is to keep it as simple as possible.  CLO3D [Apparel Prototyping]Adobe Illustrator [Vector Artworks]Plasticity [Hard surface modelling: Trims and accessories]Adobe Substance Sampler [Materials Creation]Adobe Substance Asset [ Pre-made Materials and Hard surface models]Blender 3D [Render and Animation] Photoshop [Image Composting]  These work for me; I’m curious about what tools enhance your design workflow. I’m the…