Adidas had the bigger budget.
Nike dominated.
Then Nike wobbled.

There’s a story—and a triangle structure—behind every brand, company, or product’s magic.

Dan Wieden stepped in early and found Nike’s narrative, direct to the heart.

It’s all about finding that narrative and telling it in a compelling way:

– Irreverence justified [start edgy, but with purpose]
– Can-do [make it happen]
– Empowerment [Athlete]

As outsiders, we know what Nike should stand for.

One word: Empowerment.

Consistency was key.

Did Nike wobble internally on this?

Reset

Some good rivalry coming up again.

Let’s see how the story plays out in the next chapter.