…shall we?
I’m Hugh. Innovation Catalyst. Creative Geezer. Designer.
Fuse craft with tech. Digital with physical.
Dyslexic wiring + 93rd %ile logic = fresh angles.
Spot what linear thinkers miss: innovation, stories, puzzles solved fast.
Big-picture + execution in one.
Brighton-born and bred. Rave, house, terrace culture shaped me.
Modern art inspires. Curiosity, craft, ’90s DIY drive me.
Eyes on street. Deep in pixels.
Shop floors first: Stone Island, C.P. Company, Armani Jeans.
Learned swagger, people, product stories.
Failed school. Found purpose.
Clothing Design & Tech, Manchester.
Watersports gear: Gul, Crewsaver.
13 years PUMA Germany. Teamwear → Innovation.
Olympics. World Cups. Patents.
have taken products from a napkin sketch to the Olympic podium.
Pressure? I deliver.
I used to just make things.
Now, I de-risk them.
Founded The Structure of Magic (studio) + Open Pattern (library).
Share ideas. Spark better.
Function creates products. Style creates desire. Emotion creates icons.
Stand for
My thing: Strategy through storytelling.
Function. Style. Emotion.
Quality first. Craft constant. Sustainability given.
Tools: Clo3D, Blender, Plasticity, Adobe Suite.
Less waste. More precision. Sketch to sample. Concept to commercial.
More precision. Vision → Reality.
Wins
Now: Teaming with brands to rethink performance.
De-risking the future.
Injecting heart back into the machine.
Let’s talk. Push forward.
You made it. Respect.