Flat 2D sketches don’t sell concepts. They create work.
I kept hitting the same wall: non-creatives couldn’t ‘read’ the shapes.
They stared, confused, unable to visualize the product in their head.
Yet, they still felt the need to make a comment.
This is the Imagination Tax.
Moving to 3D didn’t just upgrade the visual.
It forced the errors into the light.
The stakeholders stopped guessing.
They gained confidence and started committing.
3D doesn’t just visualize the solution; it de-risks the decision.
Stop asking your stakeholders to imagine.
Show them the truth.