The collar, once a core is giving way to a new norm

– Shirts are fading out
– T-shirts have become the new standard
– Collarless designs are on the rise.

Collars have always been more than just style, serving functional purpose:

– They maintain the shape of the garment
– Offer protection against weather and daily wear
– A solid history rooted in military functionality.

Traditionally, collars symbolized professional identity:

– White for professionals
– Blue for utility workers
– Will having a collar symbolize a new status of wealth?

The ‘Ye design box tee’, designed to be priced at 18.95 eur

-No collar
-One Piece pattern
-Two seams

Dividing luxury and status.

Image: yeezy